It's not just about a product. It's not about maintaining the status quo. It's a state of mind. It's a desire to be more than you're told you can be. A need to redefine what it means to be a man today. A man that won't be held up to societal standards. A man that blazes his own trails. A man that's more than just a curled mustache and a trimmed beard. We demand more from ourselves, and we demand more from our grooming products. That's why we took matters into our own hands. To give men everywhere the chance to be more than they ever thought possible.
We are dropdead. We are all dropdead.